3/3/2017 Duluth Trading Co. opens first Indiana store in Noblesville
The Times photos by Betsy Reason
Noblesville Mayor John Ditslear (in suit) gets ready to cut the flannel ribbon during a grand-opening ceremony on Thursday for Duluth Trading Co. in Noblesville. He joins store manager Mike Nelson of Noblesville (left of mayor) and executive Stephanie Pugliese, Duluth’s president and chief executive officer, along with Duluth employees. Noblesville city officials and Chamber president and Chamber Ambassadors also attended.
Duluth Trading Company opened its first Indiana store in Noblesville on Thursday. The grand opening included a ribbon cutting, speeches from Noblesville Mayor John Ditlsear and Duluth CEO Stephanie Pugliese, as well as two lumberjack demonstrations.
"It's a great day in Noblesville, to have Duluth Trading Company," said Mayor John Ditslear.
The people of Noblesville have long awaited a Duluth store.
"This community has been so excited about our coming. We were contacted before we even opened. We knew we had fans in this area, and that's why we chose this community," said store manager Mike Nelson.
Duluth Trading Company was born in Duluth, Minnesota in 1991, and has been spreading to communities around the country ever since.
"Our goal is not only to come into a community," said President and CEO Stephanie Pugliese, "but ultimately to be a part of a community."
The new addition is store number 17 for Duluth, and is located on Cabela Parkway in Noblesville.
"We want to bring the brand to life in the same way in new communities and satisfy our customers," said Pugliese.
The brand is famous for its unique and comical advertising campaigns, such as "buck naked underwear" and "crouch without the ouch."
"We have a sense of humor with everything we do," said Nelson. "That's where most people find us."
The store features a hospitality area with free refreshments and offers a multitude of "problem-solving workwear for men and women."
"I used them to shop online sometimes for the heavy duty stuff to work in," said Duluth shopper Joanna Thomas. "The store is really nice. They have a ton of stuff, and it's nice to see everything in person."
You can find more information on the newest Duluth addition at www.duluthtrading.com