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home : columnists : betsy reason October 23, 2017


10/13/2017 4:00:00 AM
3-2-Fun Center more than bowling
The Times photo by Betsy ReasonDavid Small of Cicero, owner of Three-Two-Fun bowling center in Noblesville, has remodeled the center, and is adding a two-story laser tag and more amenities, to create a premier family entertainment center.
The Times photo by Betsy Reason

David Small of Cicero, owner of Three-Two-Fun bowling center in Noblesville, has remodeled the center, and is adding a two-story laser tag and more amenities, to create a premier family entertainment center.

By Betsy Reason
Editor


When Cicero's David Small bought Cooper's Stardust Bowl two years ago, his goal was to rebuild, rebrand and regrow the center.

First came the rebranding and "getting people back in, getting them to see the initial changes."

He initially renamed the center Bowl 32, fittingly for its 32 lanes and location on Indiana 32 on Noblesville's westside. Taking the rebranding one step farther, Small has, once again, renamed the center. "Our goal is to have fun, and the name is changing to 'Three-Two Fun,'" he said, still keeping the "3-2" in the name.

Seeking a "true family entertainment center where you can go and do just everything," the center is currently undergoing a $1.5 million renovation. "We're not just bowling anymore....We want families to associate us with their destination for family entertainment."

Small has completely remodeled the interior and exterior, adding "top-of-the-line" scoring, new carpeting and furniture in the concourse, new party rooms that seat up to 50 people each, new bar, new front counter, new lighting, new video screens and new restrooms. Lanes 1-8 make up four VIP suites and may be sectioned off in two-lane increments, to serve 10 to 50 people, and on Fridays and Saturdays after 7 p.m. will be designated for ages 21 and older. The restaurant menu was simplified and offers more and better food choices, with buffets available for parties.

"My goal with the center is to make it the flagship because of the community, because of what Hamilton County and Noblesville has to offer. We pulled the trigger this summer and just decided it's time," said Small, who through demographic research discovered the need to cater to young families and for birthday parties, events, school functions, trips and corporate events, while continuing the bowling. Small also invested about $400,000 to renovate Championship Lanes, Anderson's former Cooper's Stardust Bowl, which he also purchased in July 2015.

"We're ready for our families to have a safe, fun place where they can come and just enjoy themselves, and just let everybody be a kid, he said.

Small, who invited me to come out and see the facility, is pretty proud of what he has already accomplished and what is yet to come.

Passersbys can't help but notice the 7,800-square-foot addition going in on the west side of the center. There, Small is adding a two-story laser tag arena, new game room with 50-plus arcade games and a laser maze.

"I love laser tag, but I'm going to love this one even more.... We're actually the first in the country to get 4-Dimensional Laser Tag," he said. The game adds a fourth dimension where the game plays either with or against you, with larger-than-life props, detailed murals, lighting effects and music. "It's almost like watching those sci-fi movies where the targets move and you're ducking from the enemy...It's a really cool concept because now it's a lot more immersive....You have to be a lot more alert, more skilled to make it work. It's going to be fun."

He said, "We're excited to be the first to bring it to Noblesville, for our Hamilton County families." He also hopes to keep families here in Noblesville and to bring in families from outside our communities, "which benefits all of us."

Once completed, the center's capacity will increase from 225 to about 350 people.

The center is open throughout the construction, which Small anticipates will be completed by Dec. 15, just in time for schools' holiday break. The current glow-in-the-dark miniature golf on the second level will be remodeled in February.

"We're making a true destination where all of Hamilton County can come out and play," he said. "This is my dream to make everything happen."

The Family Fun Center is at 845 Westfield Road in Noblesville. For more visit https://bowl32.com/

-Contact me at betsy@thetimes24-7.com.







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