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Center For Performing Arts, Fifth Third Bank Announce Multi-Year Sponsorship

Patrons visiting the Center for the Performing Arts in the coming weeks will notice something new at the Palladium and at the James Building, which houses the Tarkington and the Studio Theater.

The Center and Fifth Third Bank today announced the first-ever naming partnership for the ticket counters that serve the Center and its six Resident Companies, which now carry the name Fifth Third Bank Box Office.

The multi-year partnership was officially launched this morning with a ribbon cutting by Center President/CEO Jeffrey C. McDermott, Fifth Third Bank Regional President Michael Ash and Carmel Mayor Jim Brainard. The financial terms of the deal were not disclosed.

“We could not be more excited to welcome Fifth Third Bank into the Center’s family,” McDermott said. “Fifth Third shares our dedication to the Central Indiana community, and we look forward to hosting its customers at our performances, education programs and community events.”

In addition to enhancing the bank’s brand and providing opportunities to entertain clients, the partnership includes ticket discounts for Fifth Third Bank cardholders. It also brings together two community-minded organizations committed to the arts and education.

“Fifth Third Bank is thrilled to partner with such a prominent arts and culture institution as the Center for the Performing Arts,” Ash said. “The Center’s ability to provide enriching performances, educational programming, and overall community engagement makes it a pivotal partner in Carmel, and we look forward to the coming years.”