The Times photo by Betsy Reason
The red rose stem is still the most popular flower for Valentine’s Day, said Stephen Craig, co-owner of Adriene’s Flowers & Gifts, which is donating funds to two local service groups -- Noblesville Lions and Noblesville High School Choirs’ NobleRoadies -- in return for their delivery volunteers.
The Times photo by Betsy Reason The red rose stem is still the most popular flower for Valentine’s Day, said Stephen Craig, co-owner of Adriene’s Flowers & Gifts, which is donating funds to two local service groups -- Noblesville Lions and Noblesville High School Choirs’ NobleRoadies -- in return for their delivery volunteers.
A downtown Noblesville floral shop is giving back to the community by donating the wages of volunteers from two local service groups helping to deliver flowers this Valentine’s Day weekend.
Stephen and Moffett Craig own Adriene’s Flowers & Gifts, a 42-year-old business situated in an historic 1893 two-story house on Conner Street in downtown Noblesville.
The flower shop is always busy on Valentine’s Day and will be even busier this year since the day falls on a weekend, and because the demand for flowers has risen from past years.
Stephen Craig is thankful that he has loyal volunteers.
This year, the Noblesville Lions, of which Stephen Craig is a member, and the Noblesville High School Choirs’ NobleRoadies (of which he volunteers helping with the show choirs on the road because his grandson, Johnathan Baker, is a member of NHS Singers) will both again offer up their volunteers to help with the flower shop’s Valentine gift deliveries in exchange for Adriene’s donating funds to the two groups.
“Last year was my first year with the Roadies. I’m like a grandpa to all of those people, because I’m the oldest person there,” said Stephen Craig.
The NobleRoadies assisted Adriene’s to deliver about 360 floral arrangements on Mother’s Day weekend in 2020. “We had fun bringing smiles to all of the recipients and helping out one of our local sponsors and fellow Roadie,” NobleRoadies coordinator Brian Abel wrote in an email to Noblesville High School Choir Parent Organization (NHSCPO) parents.
The floral shop donates money to the NobleRoadies, in care of the NHSCPO, based on volunteer participation. The funds help offset costs the NobleRoadies incur to purchase equipment, headlamps and carts (including the New Dimension show choir carts for dance cubes this season), and make repairs and build props, such as stairs or stools, so that more of the school budget can be directed to students’ wardrobe and participation fees, according to Abel.
The NobleRoadies have eight teams of volunteers ready to go today and Saturday.
The Lions have been donating their time in exchange for their wages going back to their organization for eight or 10 years, Stephen Craig said. The Lions have been rounding up volunteers for this weekend at their bi-monthly meetings.
All volunteers team up in twos, a driver and a runner, in their own vehicles, and make all of their assigned deliveries in the mornings. This year, both the Lions and the NobleRoadies are scheduled to make Valentine deliveries today and Saturday.
“It sure helps us out,” said Stephen Craig, who with his employees, including his grandson were all busy on Thursday afternoon, everybody pitching in, organizing the Valentine floral gift orders. “We’re getting things ready ahead of time. We’re working today for tomorrow ….”
Looking around the shop, red roses were everywhere. Stephen Craig said the red rose stem is still the most popular Valentine flower. “It’s not so much a dozen roses as it is put with other things and the way it’s done,” he said. “That’s what makes it uniquely different.”
Floral orders for this Valentine weekend are being organized geographically in Noblesville and orders to be delivered by the Lions will go out a different shop door than orders to be delivered by the NobleRoadies, and then a different shop door will be used by the shop’s own drivers to pick up other deliveries. The volunteers will only deliver in Noblesville, while the shop’s regular drivers will travel farther distances.
In 2020, Adriene’s had a total of about 14 volunteer teams of two to make the local deliveries. Stephen Craig is expecting about the same number of volunteers this year.
“They really help us out doing things here locally for Noblesville. We contribute to their funds. It sure helps us out,” he said.
Later, in September 2021, Adriene’s will celebrate 42 years in business.
Jessie and Stanley Robinson and son, Doug Robinson, started the family floral business in 1979 believing there was a special need for a floral business that would serve the community and its customers much differently than other floral companies. Moffett and Stephen, both 1965 NHS grads, bought the business from Moffett’s mother, father and brother in 1989. Moffett, a professor of communication at IUPUI, and Stephen, a former farmer, did all they could to continue the tradition of providing love and joy to the community and its customers. Stephen is manager of the shop.
“From the beginning and even today, many people believe that Adriene was the proud owner of Adriene’s Flowers. Adriene’s, as Jessie Robinson told the story, “was created for the purpose of being the first florist listed in the Yellowpages. There is no ‘Adriene.’” It was a smart move from her business savvy that lasts beyond today, the family shared in its 40th anniversary writings.
In January, Adriene’s was the only Hamilton County florist published in Indiana Business Journal’s list of Largest Retail Florists in the Indianapolis area, earning the No. 10 position, ranked by the number of FDT floral designers at three with 14 employees and 6,600 active accounts.
Impressive? Yes. Kudos to the Craigs. They’ve grown and succeeded all of these years, likely because they have kept their small-town values and traditions of giving back to the community.

-Contact Betsy Reason at betsy@thetimes24-7.com.