Westfield Steps Up to Support Local Businesses

As construction progresses on State Road 32, the City of Westfield is launching the Brave the Barricades campaign to encourage residents and visitors to support local businesses. The campaign offers incentives to keep the community engaged, despite the ongoing construction challenges.

The Pledge to Support Local
The first phase of the Brave the Barricades campaign invites everyone to take the pledge to support local businesses. By signing up for email updates about the construction project, participants will not only stay informed but will also be entered to win weekly gift cards from a wide array of local businesses. There are also graphics to share on participant’s social media accounts. Each week, multiple gift cards will be given away, offering a chance to experience the best of Westfield while helping to keep small businesses busy and vibrant during this time of change.

In-Store Stamp Card Promotion
Participating businesses will offer stamp cards that reward customers with a stamp for every purchase made at their location. After collecting five stamps, participants will be entered to win a gift basket valued at more than $250. The more businesses a participant visits, the more stamps they can collect, and the greater their chances of winning. Participating businesses currently include:

• Becky the Bakester (203 Jersey Street)
• Chiba (228 Park Street)
• Collective Beauty (380 East Main Street)
• Dance Innovations (110 East Main Street)
• Ella Community Pharmacy (211 Jersey Street)
• Field Brewing (303 East Main Street)
• Four Finger Distillery (120 Camilla Court)
• Greek’s Pizzeria (231 Park Street)
• Gringtinos (110 South Union Street)
• Solid Wellness and Aesthetics (216 Jersey Street)
• Something Splendid (217 Mill Street)
• The Wandering Peacock (227 Jersey Street)
• Turn the Page Books & Gifts (149 North Walnut Street)
• Village Pizza (108 South Union Street)
• Westfield Flower Box (210 East Main Street) – Opens April 24, 2025

Businesses located along the State Road 32 corridor between US-31 and Carey Road are invited to participate at no charge. Local businesses can sign up for the campaign and learn more by visiting westfieldin.gov/btbbusiness.

“While the State Road 32 construction project may cause some short-term disruptions, the Brave the Barricades campaign is designed to turn those challenges into opportunities,” stated Mayor Scott Willis. “The goal is to maintain strong traffic for local businesses—whether it’s through a quick coffee stop, a delicious meal, or shopping for a unique gift. We know that our residents will rally for our local businesses.” 

This campaign aims to keep customers engaged and excited, ensuring that Westfield’s businesses remain vibrant and ready for the post-construction future. The Brave the Barricades campaign will begin the week of April 14 and run through the duration of the construction project. With each phase, Westfield residents will have new ways to engage and support local businesses.

For more information, to sign up for the Support Local Pledge, or to find out how to participate in the stamp card promotion, visit 32connects.com/barricades.