Cabela’s In Noblesville Doubles Down On Commitment To Honor Those Who Serve On The Front Lines

Bass Pro Shops founder Johnny Morris is announcing the company is doubling down on their support for those on the front Lines. Bass Pro Shops and Cabela’s stores throughout the country will proudly feature patriotic displays remembering those who have fought for our freedoms. Johnny also has announced Bass Pro Shops and Cabela’s is doubling down on their Legendary Salute discount by increasing the everyday military discount from 5 percent to 10 percent and extending to include veterans, active military, law enforcement officers, firefighters and fish and wildlife agents.

The company will be awarding special patriotic vests to nearly 4,000 Bass Pro and Cabela’s

Veteran Outfitters across the country, as part of the new Proud Veteran Outfitter vest program.

Veteran Outfitters will be able to wear these vests over their Bass Pro Shops and Cabela’s uniforms, so that team members and customers may acknowledge and recognize their service to our country.

Bass Pro Shops and Cabela’s has a long history of support for America’s veterans, actively supporting veterans’ causes and the U.S. military community, including strong partnerships with Helping A Hero, Folds of Honor, All Secure Foundation, Hiring A Hero, and many more. In 2022, the Association of the United States Army awarded Bass Pro Shops founder and noted conservationist Johnny Morris with the National Service Award, the most prestigious honor awarded to a civilian, for the company’s five decades of exemplary service and enduring support to American soldiers and the military community.

For more information about Bass Pro Shops’ commitment to military and veterans, visit their website.